But what drives us...
Helping ambitious entrepreneurs like you build profitable businesses that serve their lives, not consume them.
We've done it ourselves, and we've guided thousands to do the same.

Letizia Alto
CEO
Physician. Serial Entrepreneur. Globe-trotter
- Family medicine boarded MD
- CEO of Semi-Retired MD, Fast FIRE Capital and Beyara
- Lives in Puerto Rico with her husband, Kenji, and three little children
- Travels the world about 50% of the time with her family
- Loves cooking, hiking, fishing, meditation and spiritual experiences
A Letter from Leti
I never planned to be an entrepreneur.
In fact, after finishing family medicine residency and a hospitalist fellowship, I thought I’d spend my life working in under-served countries abroad.
Life had different plans.
After being involved in the creation and leadership of several startups in medical documentation, coding, and billing and successfully exiting them, I went on to build a multi-eight-figure cash-flowing real estate portfolio with my husband, Kenji.
After achieving financial freedom, I found myself teaching other doctors how to build their own portfolios of income-producing rentals and, ultimately, launching Semi-Retired MD.
Two years later, I was CEO of a multi-million dollar business. Since inception, Semi-Retired MD has had total revenues in the multiple eight figures, which places me in the top 1% of female entrepreneurs in the country.
More importantly, it has launched the real estate education and businesses of thousands of doctors and high-income earners. I’m proud of the impact it’s had on the lives of those serving in medicine.
Since then, we’ve started Fast FIRE Capital, raising almost 20 million in capital for multi-family projects.
The Lessons I’ve Learned
As you might imagine, the last 12+ years have been a steep learning curve. I’ve learned what it takes to be a successful entrepreneur and CEO. I’ve learned how to lead. I’ve learned how to delegate. I’ve learned marketing, innovation, hiring, systems, processes, metrics, and optics. I’ve read hundreds and hundreds of books and spent over seven figures in masterminds.
But there have been tough times too. Times when projects failed, and I had to pivot. Hiring mistakes aplenty. Mismanagement, poor prioritization, too much complexity, and not putting myself first.
To say I’ve learned a lot along the way about how to run a successful business would be an understatement.
Enter Beyara
I’m particularly excited because Beyara marks a transition point in my journey as an entrepreneur. It’s my first company focused completely on helping women.
I’m so passionate about helping you learn from my (and our Beyara team and community’s) experience and build and scale your business with more profits and ease. Because ultimately, this will create more impact in the communities that you serve.
Because having more successful female entrepreneurs changes the world.
Laurie Wintonick
Head of Business
Entrepreneur. Business Strategist. Avid Pickleballer
- 30 Years of Experience as a C-Level Executive, Business Consultant, Entrepreneur
- Certified Master Life, Performance Coach
- Certified Yoga, Meditation and Breathwork Instructor
- Head of Business of Beyara and Owner/CEO of Boringly Consistent LLC
- Lives in New Jersey with her husband, Chris, and two adult daughters
- Loves spending time with her family
- Enjoys weightlifting, yoga, pickleball, cooking, long walks, relaxing on a beach, reading, and adventure

A Letter from Laurie
From a young age, two questions have guided every step of my journey:
"How can I help?"
"How can I leave this better than I found it?"
These questions transformed my path from a receptionist at 21 to becoming a Managing Director, where I mastered every aspect of business—from Sales and Marketing to Operations, Finance, and HR—growing a consulting firm from six to eight figures.
This drive led me to an Executive VP role at a financial planning firm, and into consulting, where I helped numerous business owners strategically grow their companies, including scaling an online coaching program from 400 to 3,000 members in just six months, and eventually to an incredible opportunity with Jesse Itzler, where I faced my biggest challenge yet—launching his new Coaching Company.
Despite my years of fixing other businesses' problems, launching a company from scratch with Jesse left me feeling completely out of my depth. For every two steps I took forward, I felt like I fell down a flight of steps backward (lol). Imposter syndrome hit hard, and I nearly gave up.
But during a soul-searching moment at the beach, I remembered that quitting had never been an option for me. I dug deep, became an unrelenting student—connecting with the right resources, asking unlimited questions, reading everything I could, and just kept moving forward. The result? Building his coaching company from start to 7 figures in just six months.
But my greatest triumph wasn't in the revenue—it was in the lives changed through our programs. For the past 30+ years, I've dedicated myself to leading high-performing teams, scaling businesses, and developing transformational programs that drive real results.
When Leti and I discussed her vision and Beyara's mission to help female entrepreneurs build businesses and lives they love, I knew I'd found my true calling.
My Leadership Philosophy
My leadership philosophy is rooted in building sustainable success—both in business and life. I'm here to help purpose-driven women like you unlock their full potential and make strategic decisions BOLDLY with confidence.
Because having more successful female entrepreneurs truly changes the world.
A Little About Me
Beyond my passion for leadership and entrepreneurship, I find joy in life's simple pleasures—teaching yoga, lifting weights, playing pickleball, and spending precious moments at my happy place, the beach.
But my most cherished role is being a mother, wife, and mentor, always learning and growing through new adventures and experiences.
Let’s Build Something Extraordinary— Together
We believe that success is not just about strategy—it’s about mindset, resilience, and surrounding yourself with the right people. That’s why we are passionate about creating spaces where female entrepreneurs can connect, collaborate, and grow together.
If you’re ready to think bigger, lead boldly, scale smarter, and create the business and life you love on your terms, we look forward to guiding you on this journey.
